Kuwait Finance House – Bahrain announced its silver sponsorship of the national fraud awareness campaign launched by Bahrain Association of Banks (BAB). The campaign aims to spread awareness on how to combat fraudulent activities and contain their spread amongst members of the community and financial services users in the Kingdom of Bahrain, by communicating messages under the #Be_Alert hashtag across social media platforms.

The national fraud awareness campaign will shed light on electronic fraud operations by broadcasting awareness messages such as videos, photos, text messages through various channels including radio and television to all banking services users in the Kingdom of Bahrain.

Commenting on this occasion, Mr. Abdulhakeem AlKhayyat, the Managing Director and CEO at KFH - Bahrain, said: “Given Kuwait Finance House – Bahrain’s realization on the importance of educating the banking sector clients and protecting them from fraudulent activities, it is imperative that we provide all means of support necessary to contribute to this national campaign, as it is the responsibility of all financial institutions to raise awareness among citizens and residents to protect them from exposure to fraud operations, which has recently increased due to the digital transformation taking place in light of the ongoing Covid-19 pandemic.”

“The national campaign aims to provide a detailed explanation of the latest methods of financial fraud and piracy, as well as a guide including all the measures to be followed to avoid being a victim of such operations, and how to act when suspecting an exposure to fraud case, in several languages such as English, Arabic and more. This campaign will contribute towards placing the Kingdom of Bahrain at a leading position in the financial sector among other countries in the region, which goes in line with the Economic Vison 2030” he added.

For his part, CEO of the Bahrain Association of Banks, Dr. Waheed Al Qassim, welcomed KFH’s support for this campaign, applauding the bank’s keenness to support the Association’s efforts to promote the advancement of the financial and banking industry in Bahrain, and including supporting their digital transformation with advanced security systems to confront recent increase of cyberattacks.

Dr. Al Qassim explained that the national campaign to raise awareness of electronic fraud is directed primarily towards bank customers, citizens and residents, and even institutions, to promote their awareness on how to protect their financial accounts and privacy, and to prevent fraudsters from stealing their data and money and indicated that this campaign has now reached an advanced stage aiming to achieve its goals in cooperation with all partners and supporters.

This campaign is launched in partnership with the Central Bank of Bahrain, General Directorate of Anti-corruption and Economic and Electric Security at the Ministry of Interior, the Telecommunications Regulatory Authority, Bahrain bourse, Albilad newspaper and some members of the Association from financial and banking institutions.